Lacey Newman

A premium coaching website redesign and development project crafted to position a high level business mentor and leadership coach as a trusted authority for ambitious women seeking sustainable growth, aligned leadership, and personal transformation.

Client

Lacey Newman

Timeline

8 Weeks

Services

Web Design, Development, Brand Experience

Industry

Coaching & Personal Development

Project Overview

Lacey Newman is a transformational business mentor and leadership coach helping ambitious women entrepreneurs build businesses rooted in clarity, alignment, and sustainable growth. Through mastermind programs, private coaching, and leadership education, the brand empowers women to scale without sacrificing their peace, identity, or personal life.

The original website contained strong storytelling and empowering messaging, but the user experience lacked structure, consistency, and clear pathways between coaching offers, personal brand content, and conversion opportunities.

We redesigned the digital experience to better reflect Lacey’s premium brand positioning while creating a more elevated, emotionally engaging, and conversion-focused journey. The new website balances personal storytelling with strategic clarity, helping visitors better understand the coaching programs, founder journey, and transformation experience.

Building a Brand Experience Around Alignment and Leadership

Before

Large sections of unstructured content with limited visual hierarchy
Coaching offers and programs difficult to differentiate
Weak user flow between storytelling and conversion points
Inconsistent spacing and layout across pages
Limited premium visual experience for a high-level coaching brand

After

Elevated and modern website experience aligned with the personal brand
Clearer structure for coaching programs and mentorship pathways
Stronger storytelling flow guiding users through the founder’s journey
Improved calls to action and consultation focused user experience
Fully responsive design optimized for mobile and desktop engagement

Ready to Build a Brand That Reflects Your Next Level?

We help coaches, consultants, and personal brands create elevated digital experiences designed to build authority, trust, and long-term growth.

What We Created

Premium Coaching Website Design

Designed a sophisticated and emotionally engaging website experience that reflects Lacey Newman’s leadership philosophy and coaching approach.

Program & Offer Clarity

Reorganized mastermind programs, coaching services, and consultation pathways into a more structured and conversion focused experience.

Founder Storytelling Experience

Built engaging storytelling sections that communicate Lacey’s journey, expertise, and mission while creating stronger emotional connection with visitors.

Conversion-Focused User Flow

Improved content hierarchy, call to action placement, and page structure to guide users naturally toward consultations and coaching inquiries.

Everything We Delivered

Full Website Redesign

Coaching Offer Structure Optimization

UX & Navigation Improvements

Personal Brand Storytelling Layouts

Mobile Responsive Development

Performance Optimization

What Our Clients Say!

Our clients trust us to deliver results through creativity, expertise, and dedication. Here’s what they say about working with Codeviberz.

Hamza has been a fantastic WordPress developer to work with across multiple projects. His expertise, reliability, and attention to detail consistently exceed expectations. He understands our vision and delivers user-friendly, high-quality results every time. We’re excited to work with him again in the future and highly recommend his services.

I had the pleasure of working with Hamza, a highly skilled Senior WordPress Developer. He helped improve my website by creating new pages and enhancing functionality. Professional, efficient, and detail-oriented, Hamza communicated clearly throughout the project and delivered outstanding results. I highly recommend him for anyone seeking a developer who exceeds expectations and makes the process seamless.

I had the pleasure of working with Hamza on a last-minute project, and his coding expertise truly exceeded my expectations. He flawlessly replicated the design, ensuring every detail was pixel-perfect. Beyond just execution, Hamza took the initiative to make necessary adjustments swiftly, ensuring my client received a website they could be proud of. Despite the tight timeline, he delivered with precision, professionalism, and efficiency. I can only imagine the level of excellence he would achieve with even more time. Highly recommend his work! Book Hamza!

Hamza pictures what I had on my mind when asking him to work together, I stayed with him to do so because of his communication skills and kindness, he is also super attentive, friendly and helpful.

Our Solution

We developed a modern coaching platform centered around clarity, authority, emotional connection, and scalable brand growth.

Strategic User Experience

Created a cleaner and more intuitive browsing experience that helps users quickly explore coaching pathways and mentorship opportunities.

Elevated Brand Positioning

Designed a premium visual identity and layout system that aligns with the audience of ambitious female entrepreneurs and leaders.

Story-Driven Content Structure

Balanced inspirational storytelling with strategic messaging to strengthen trust and improve engagement throughout the website.

Lead Generation Optimization

Integrated consultation focused calls to action and inquiry opportunities across the website to support conversions and program applications.

Let’s Build Something Amazing Together

FAQs

What did Codeviberz deliver for the Lacey Newman website?

We delivered a complete website redesign and development solution focused on improving brand positioning, coaching program structure, storytelling, and user experience.

Why was the website redesigned?

The original website had strong messaging and personal branding, but the user experience lacked clear structure and premium presentation for the coaching offers and mentorship programs.

Did the redesign improve conversion opportunities?

Yes, the updated website introduced clearer calls to action, improved consultation pathways, and a more strategic content structure to support inquiries and program applications.

Was the website optimized for mobile devices?

Absolutely. The website was fully optimized across mobile, tablet, and desktop devices to ensure a seamless experience for all users.

Can Codeviberz build websites for coaches and personal brands?

Yes, we specialize in designing modern, high converting websites for coaches, consultants, educators, wellness brands, and service based businesses.

Do you provide support after launch?

Yes, we offer ongoing website maintenance, updates, optimization, and long term support after project completion.