Erica Keswin

A modern website redesign and development project focused on creating a more engaging, authority driven, and conversion focused digital experience for a bestselling author, keynote speaker, and workplace strategist helping organizations build more human centered leadership in the age of AI.

Client

Erica Keswin

Timeline

8 Weeks

Services

Web Design, Development, Personal Brand Experience

Industry

Leadership Coaching & Workplace Strategy

Project Overview

Erica Keswin is a globally recognized workplace strategist, keynote speaker, and three-time Wall Street Journal bestselling author known for helping organizations create stronger human connection in modern workplaces. Through books, speaking engagements, workshops, and leadership education, Erica empowers leaders and companies to balance technology with meaningful human interaction.

The previous website contained strong educational content and thought leadership messaging, but the overall experience lacked a modern visual structure, clearer pathways between offerings, and a more strategic user journey for visitors exploring books, speaking services, media appearances, and leadership resources.

We redesigned the platform to create a cleaner, more premium digital experience that reflects Erica’s authority, credibility, and mission-driven brand. The updated website improves navigation, elevates storytelling, and provides a stronger foundation for audience engagement, lead generation, and speaking inquiries.

Rebuilding the Experience Around Leadership and Human Connection

Before

Large content sections with limited visual hierarchy
Speaking services, books, and courses lacked clear separation
Inconsistent user flow across educational and promotional content
Limited modern branding for a high-profile thought leader
Weak conversion pathways for speaking and course inquiries

After

Modern and polished website experience aligned with Erica’s authority
Improved structure for books, speaking, media, and course offerings
Clearer navigation between thought leadership and service pathways
Stronger storytelling and personal brand presentation
Fully responsive design optimized for engagement and conversions

Ready to Elevate Your Digital Presence?

We help speakers, authors, coaches, and thought leaders build websites designed to strengthen authority, increase engagement, and support long-term brand growth.

What We Created

Leadership Brand Website Redesign

Designed a modern and elevated digital experience that reflects Erica Keswin’s expertise, credibility, and mission around human centered leadership.

Speaking & Offer Optimization

Reorganized keynote speaking, workshops, books, and courses into clearer pathways that help organizations and individuals easily explore services and resources.

Story-Driven User Experience

Created engaging storytelling sections that strengthen Erica’s personal brand while making educational content more accessible and impactful.

Conversion-Focused Structure

Improved calls to action, inquiry pathways, and page hierarchy to support speaking bookings, newsletter signups, and course engagement.

Everything We Delivered

Full Website Redesign

UX & Navigation Improvements

Speaking & Course Page Structuring

Personal Brand Storytelling Layouts

Mobile Responsive Development

Performance Optimization

What Our Clients Say!

Our clients trust us to deliver results through creativity, expertise, and dedication. Here’s what they say about working with Codeviberz.

Hamza has been a fantastic WordPress developer to work with across multiple projects. His expertise, reliability, and attention to detail consistently exceed expectations. He understands our vision and delivers user-friendly, high-quality results every time. We’re excited to work with him again in the future and highly recommend his services.

I had the pleasure of working with Hamza, a highly skilled Senior WordPress Developer. He helped improve my website by creating new pages and enhancing functionality. Professional, efficient, and detail-oriented, Hamza communicated clearly throughout the project and delivered outstanding results. I highly recommend him for anyone seeking a developer who exceeds expectations and makes the process seamless.

I had the pleasure of working with Hamza on a last-minute project, and his coding expertise truly exceeded my expectations. He flawlessly replicated the design, ensuring every detail was pixel-perfect. Beyond just execution, Hamza took the initiative to make necessary adjustments swiftly, ensuring my client received a website they could be proud of. Despite the tight timeline, he delivered with precision, professionalism, and efficiency. I can only imagine the level of excellence he would achieve with even more time. Highly recommend his work! Book Hamza!

Hamza pictures what I had on my mind when asking him to work together, I stayed with him to do so because of his communication skills and kindness, he is also super attentive, friendly and helpful.

Our Solution

We developed a digital experience centered around authority, trust, education, and meaningful audience connection.

Strategic User Experience

Created a cleaner and more intuitive navigation structure that allows visitors to quickly access speaking services, books, media appearances, and educational content.

Premium Personal Brand Positioning

Built a modern visual system and layout structure aligned with Erica’s reputation as a globally recognized leadership expert and author.

Educational Content Clarity

Transformed large educational sections into a more digestible and engaging experience while preserving the depth of Erica’s messaging.

Lead Generation Optimization

Integrated strategic calls to action and inquiry opportunities throughout the website to support conversions, speaking requests, and audience growth.

Let’s Build Something Amazing Together

FAQs

What did Codeviberz deliver for the Erica Keswin website?

We delivered a complete website redesign and development solution focused on improving brand positioning, content structure, user experience, and conversion pathways for speaking, books, and educational services.

Why was the website redesigned?

The original website contained valuable thought leadership content and strong messaging but lacked a modern user experience and clear structure across speaking, courses, and media content.

Did the redesign improve speaking and course accessibility?

Yes, the updated structure made it easier for visitors to explore keynote speaking services, books, online courses, and leadership resources.

Was the website optimized for mobile devices?

Absolutely. The website was fully optimized across mobile, tablet, and desktop devices to ensure a seamless browsing experience everywhere.

Can Codeviberz create websites for speakers, authors, and thought leaders?

Yes, we specialize in designing modern, high converting websites for speakers, authors, coaches, educators, consultants, and personal brands.

Do you provide ongoing support after launch?

Yes, we offer ongoing website maintenance, optimization, content updates, and long term support after project completion.